“Typical man” I hear women all round the world sighing.
I was out last night with some friends and at the table next to us were was a gay couple. After the usual “bom-chica-bow-wow” and much clinking of glasses it was interesting to observe the rest of the restaurant.
The family in the corner by the window, the man eating alone next to the bar, the straight couple over towards the door – everyone wanting to watch the gay couple. Why? And what can we learn from it?
What I’m trying to say is, become a Lesbian. I’m already one myself.
Not really. The things in life that get the most attention are the things that break the mold of what we class as the ‘norm’ in our lives.
The problem with all of us is that we look at other people in our industries and model them. WHY? This results in everyone having similar looking websites, business cards and attire. Incest is illegal.
In my live presentations I talk about listening to what the ‘noise’ in the marketplace is and breaking through it. Standing out is important in my business so we try pushing it to the extreme. Where most people have a Secretary or PA, mine is called my Diary Dragon. My marketing and sales manager is “Kennedy’s Bitch”. This is on the bottom of every email they send, on their business cards – everywhere.
What do you do that helps you to stand out?
Podcast: Play in new window | Download


Facebook
Twitter
Youtube
Leave A Reply (No comments So Far)
No comments yet