Standing Out With Your Beer Goggles On

One of the elements of being a persuasion super stud is piquing the interest of the right people. Problem is, most industries, everything is the same. Look at the chocolate business. There’s loads of them selling “smooth and sexy” with models and French accents. So does any one of them truly stand out?

Trust a beer company of all things, to buck the trend. Carlsberg have done something completely different. And it’s amazing. In this social experiment they ran, I’d like to read what you would have done. Once you’ve watched it do comment below.