We’re focusing on how you can use online video is your business. This series of blog posts are specially for you if you think you could not possibly use video in your industry.
Before we get in to it, let’s clear up this idea people have that making video is expensive. I got all of my video gear together, including an HD Camera and an external Lapel microphone for under £100.
Today we’ll introduce two ‘Types’ of video that you could consider using and then in Friday’s Blog you’ll find 3 more. More details about them at the end of this article though.
Studio Style
Type 1 – Studio Style
This is the kind of video that most people think about when it comes to online video. The sort where you are in a location, an office a nice park or coffee shop and you talk direct to the viewer down the camera lens.
It’s a very effective style of video and you’ll see that I have done a lot of this kind of work. It’s good for building rapport and trust, because rather than just reading words off a page or hearing your voice they get to look right in to your eyes and see you.
The 20-Slip
Type 2 – The 20-Slip
If you give a presentation and the event organiser has hired a camera person to document the whole event, there is a really great way of getting some footage very cheap. Your usual camera person will cost anywhere between £250-500 per day. However if they’re already on-site, I find slipping them a £20 note tends to generate quite a nice video that makes it way through the mail to you, that you can then use.
This is a fantastic way to leverage that one presentation. You give it once on the day but then you can share (or heck – even sell) it afterwards with even more people.
Now you might be thinking that you “don’t do presentations” or you “don’t have a camera” well, I’m afraid that’s not a good enough reason not to do online video. Look, last year the average YouTube user spends over an hour a day watching videos online. So in Friday’s blog I’m going to share with you 3 totally different types of video that you can use, even if you don’t have a video camera, even if you’re ugly and even if you think video is not for you.
If you liked this, or have anything to add – please comment below and I will respond.
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Leave A Reply (1 comment So Far)
Doug Hoover
418 days ago
I have to disagree with you on this one Mr. P. Just because more people are spending more time on YouTube’s website than Google doesn’t mean I can benefit traffic and eyeball wise from it.
The fact that they are using YouTube as a search engine however, does mean I can get more viewers.
In the early days of YouTube folks went to see ridiculous videos of people singing, dancing and caught being stupid. They randomly stumbled around watching whatever caught their eye or what their friends recommended.
More and more however, people go with a specific intent on finding out about something. Maybe they would like to see a video review of a product they are thinking of buying. Or learn a skill like playing a guitar. Or see a performer in action they are thinking of hiring.
So we all do need to show off snippets of our wares on YouTube. Can’t wait to see the next three types of videos!