Create A Void

I’m going to ask you to be brave today. Very brave.

Some of the persuasive research I do is simple and no-one knows what I’m up to. But some of it is hugely risky. This was one of those high-risk pieces that could have killed one of my businesses. Since you’re an intelligent person, you have already made the decision that it worked. And as usual, you’re right.

Although I’ve mentioned this briefly in an article a while back, the only place I’ve ever gone in to detail about Mass Alienation is in my Persuasion Masters coaching program.

On it’s own, this technique has made my clients more successful and allowed them to grow faster than any of their competitors have deemed reasonable. Here’s the basics:

Decide on who your customers are. Once you know who they are and how to appeal to them, do out of your way to appeal exclusively to them and cut out, alienate, offend and damn right piss-off everyone else.

You can do this by using jargon that only your targets will understand, having an attitude that only they will be attracted to.

The idea of this is that this extreme attitude will

a. Push the wrong folks further away from you (which will save you more time in dealing with people who are not right for you)

b. Bring the perfect clients closer to you in a way that has them addicted to your message.

c. You’ll cut through the noise of your market place and actually be heard, far more clearly by your market place.

Mass alienation is the way forward.

- Kennedy

P.S. If you’re interested in joining my high-level Persuasion Masters coaching program, click here for details and information.