Create A Void
I’m going to ask you to be brave today. Very brave. Some of the persuasive research I do is simple and no-one knows what I’m up to. But some of it is hugely risky. This was one of those high-risk pieces that ...
Lip Up Fatty – Changing Patterns and Behaviours
I spend a considerable amount of time in the health and fitness industry. What is fascinating about this whole business is that its got very little to do with physical fitness and everything to do with motivating people ...
Marketing: A New Definition
What the hell is marketing anyway? Is it just about showing a little bit of leg in the doorway of a brothel to entice the clients in through mere curiosity of what they’ll get when they venture upstairs? Another d...
Standing Out With Your Beer Goggles On
One of the elements of being a persuasion super stud is piquing the interest of the right people. Problem is, most industries, everything is the same. Look at the chocolate business. There’s loads of them selling &...
Dear Facebook…
This is not a rant about the changes being made to Facebook. Those changes are for the better and it’s us the users who need to get to grips with it, not Facebook. This is an idea I have to make Facebook Ads work b...
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